1.Promote your online profiles in your email signature
Email signatures are often unsung heroes and provide a prime opportunity to promote your business. Link your email signature to your Facebook, Twitter, and Instagram profiles as well as your website — not only will you come off as more professional, but you'll increase the likelihood of getting a sale, contest entry, event RSVP, or blog follower.
2.Write content for other blogs/websites
Guest blogging for a popular blog can give you a larger audience and higher domain authority than your own blog. Plus, you can link back to your own blog from your article, giving you a backlink that promotes higher domain authority and helps boost your own website's ranking on search engines.
3.Post on LinkedIn
If you want to connect with professionals, LinkedIn is the place to do it. But LinkedIn can also show off your expertise in your industry. For example, you could use the blogging platform to share your specialized knowledge with your connections and other members of LinkedIn. With nearly half of all social media traffic coming from LinkedIn, any social media strategy would be incomplete without this platform.
4.Create an email newsletter
An email newsletter can be an excellent way to share your content, promote business-related news, and earn customer trust. If you want to send emails, there are many easy-to-use tools that will allow you to design, distribute, and optimize your newsletter. With a little research and dedication, an email newsletter could allow you to share high-quality content with leads and potential customers and establish your brand as helpful and informative.
5.Create partnerships
Partnerships are an opportunity for companies to offer supplementary services that they don’t provide by themselves. For example, a web design company might partner with a copywriting company, so when a Web design company’s client requires written content for their website, the copywriting company can offer their web design partner’s services. This is good for the customer (because they are satisfied) and exceptionally good for advertising. Your partner’s customer is more than likely to see your service in the future and come to you for it.
6.Create videos for Youtube
You may not know this, but YouTube has more than two billion active users. That’s about half the people on the internet. If you want to reach a broad audience and sell your brand, YouTube is an efficient way to do it. In fact, out of those two billion users, 84% of them said they were convinced to buy something after watching a brand’s video. They’re also twice as likely to share videos compared to anything else on the internet.And let’s not forget the amount of content they’re producing every day.
YouTube is an excellent tool for entertainment and information. Creating engaging, informative, and share-able videos is one of the most important things you can do when you’re trying to sell your brand. When done correctly, your videos will entertain viewers enough that they share your video with their friends and come to your website (assuming it's a good website).
